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Licensing Agency: Turning Celebrity into Product Sales

Published on April 25, 2011 By admin

The economy may be stumbling in the dark, but in the gloom, one avenue of commerce shines brightly. That avenue is licensed merchandise, and we don’t mean only sports paraphenalia.  Sales of clothing and other items bearing the logos of professional sports teams and the numbers of star players have plodded along respectably even in […]

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