The old adage “you have to make hay while the sun shines” has never been truer at any time in history than today. Living in a culture dominated by the 24-hour cable news cycle, the public has a dramatically diminished collective attention span. The “news” becomes “old” at any increasingly rapid rate. And, as […]
In crafting licensing strategies that deliver the most viable profit margins, retailers must understand — and respect — demographic and underlying pyschological factors if they aspire to pluck this ripe-for-the-picking market. Our previous article examined the conditions that created markets for the licensed products and brands of hot new music stars. Now, we’ll take […]