Branding Yourself: Don’t Be a Cliché

“The camera sees everything.” “The camera is unforgiving.” “Fame is fleeting.” “He had his fifteen minutes of fame.” “She’s yesterday’s news.” No doubt, most of us have grown up with, or are at least familiar with, these clichés.  As phrases in the English language, clichés become clichés because nothing new underpins them; there is nothing […]