Retail Marketing

Retail Marketing: Target Marketing Improves Return on Investment

Posted by on May 15, 2011 at 8:51 pm

Historically, retailers have taken one of two approaches in marketing their products – frequently described analogously as the rifle or the shotgun.  Today, these approaches are still employed; albeit, under the titles targeted marketing or mass marketing. With the advent of the various forms of new media, the tools for new, more meaningful means of […]

Retailers: Know Your Competition!

Posted by on May 5, 2011 at 2:15 pm

Whether you are new retailer or have operated your business for many years, your level of success may be determined in large measure by the quality and execution of your business plan.  And, in developing or updating your business plan, analyzing your competition should be a significant consideration. You should, of course, know your products […]

Franchising, 101

Posted by on April 22, 2011 at 9:56 pm

Caught up in a pervasive economic flux, many of us are exploring new employment opportunities. Franchise ownership represents one such opportunity.   If you are considering the purchase of a franchise, you’ll want to remember the old adage about looking before leaping.  While franchise ownership can be emotionally and financially rewarding, there are a number […]